Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity
نویسندگان
چکیده
منابع مشابه
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2009
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2009.1